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SMART GAMES - The Original World No. 1 Logic Games

Smart Games Design Teams


Designing new SmartGames is every time a challenge. The complete design process itself is a giant puzzle, where each element has to fit in and every one at Smart contributes.

The challenge is to find a game that is in line with the existing SmartGames, but still is distinctive enough. We want to create something that feels familiar and meets expectations while being brand new and surprising.

This year we went ‘back to basics’ like never before: creating thinking games with simple game rules. In this way, while playing, you can focus entirely on the game.

One of the most important aspects of our work is choosing the right combination of game rules and game components. We sublimate all possibilities until we have found the ideal mix of both that brings out the essence of the game.

  • Lots of people get discouraged by a challenge which looks too complex. But a game containing only 4 or 5 puzzle pieces is much more appealing to them, because: “How hard can that be?”.
  • Using few game parts makes it possible to make a very attractive game by having more room for attractive materials and print techniques. In the end the quality of the parts are far more important then their quantity.

This systematical choice for quality is retrieved in every phase of the product development. From the choice of the concept over the selection of the challenges to the graphical design of the packaging and the booklet: every detail is processed with lots of care. Also the testing of the games by children and adults is an important factor. Their feedback contributes to get all challenges in the good order from easy to difficult. But, the most important thing we find out with these test-rounds is whether a game is ‘fun’. Because that is the reason why we design games and toys. Therefore we truly hope you will enjoy playing SmartGames as much as we enjoyed developing them!


At SmartGames we believe Learning through Play is one of the most important concepts in childhood development. Through play children can learn cognitive, social and language skills, and build the self-confidence needed to navigate challenges in life.

But how does SmartGames fit into this process? Why are our games such great solutions for parents and teachers seeking Play & Learn opportunities?

Glad you asked! Let’s take a look at how SmartGames address some of the key tenets of Learning through Play.

All SmartGames draw on various cognitive skills as players solve their challenges. To illustrate this point we actually illustrate the specific most important cognitive skills engaged in each game right on the box.


Build Spatial Insight and Planning skills while playing Three Little Piggies. Stimulate Visual Perception and Problem Solving skills while solving Color Code challenges.

For more information, check out our full list of Cognitive Skills.


SmartGames are single-player games…but that doesn’t mean only one can participate in solving challenges. In fact: collaboration is a key part of the SmartGames experience. Parents and teachers are encouraged to play with their children and students, soliciting feedback and encouraging discussion about the games. Older kids are encouraged to solve challenges together.


Many SmartGames encourage the development of early language skills. Titles such as Bunny Boo and Snow White, for example, encourage communication about “Inside,” “Outside,” “Above,” “Below,” and other concepts. Games like Trucky 3 offer wonderful opportunities to communicate about colors and shapes.


As game developers one of the most gratifying things we get to see is the satisfaction players get when solving SmartGames challenges. Not simply solving an individual challenge…but rather working through early challenges and building the skills needed to solve more difficult challenges later, challenges that were inconceivable when first opening the game.

Put another way: Young players learn that through practice and concentration they can develop the skills needed to solve complex problems.